Redefining the Silk Saree Vijayalakshmi Silks

Kessaku and Vijayalakshmi Silks – Redefining Class and Culture

As the saree comes under a global fashion limelight, the demand of the new millennium woman is also changing. The contemporary fashion world is rapidly looking for inspiration and bold trendsetters who can raise a wardrobe to the extraordinary.

While this is common in fashion, super luxury living is also undergoing a sea change. Phoenix Kessaku has embraced this by offering superior, contemporary-yet-traditional sky lounge apartments based on the Zen way of living. Absolutely, a cut above the rest.

On 6th May 2018, Vijayalakshmi Silks organized a preview launch of their new series of exclusive Saree labels for their customers. This event was in collaboration with Phoenix Kessaku, where premiere patrons of Vijayalakshmi Silk were invited. This collection was especially conceptualized keeping in mind traditional and modern day elements.

Phoenix Kessaku was an apt venue for this preview launch. Kessaku – an exquisite and exclusive, high living dwelling with its structure, functionality, and design exceptionally complemented the intricate textures, details, and appeal of sarees by Vijayalakshmi silks. To a trained eye, such striking aesthetics could be seen both in architecture and art on this day.

Redefining the Silk Saree

A saree accentuates the beauty of a woman in the most elegant and graceful manner. Sarees are the very essence of Indian culture and when a woman selects a saree, it is definitely to feel and look her best. The polish and appeal that a saree provides, makes it a preferred choice for both events and festivities, and as regular wear. This nine-yard extravaganza is catching the imagination of the world and becoming a part of wardrobes across cultures and nationalities.

Vijayalakshmi Silks has been delighting its patrons with their collection of stunning silk sarees. With their legacy going back to 1920, today they have cemented their mark with truly exceptional, one-of-a-kind pieces in Kanchipurams, Banarasis, Uppadas, Gadhwals or Jamavars. With careful sourcing and true craftsmanship, Vijayalakshmi Silks offers a saree for every occasion – be it a wedding, a social event, or an exceptional day at work!

A delicate balance of simplicity and complexity is always difficult to achieve but when done well new meanings emerge and enrich clothing aesthetics continuously. Every saree displayed and presented by the models during this event were unique creations and had a story to tell. Some beautiful creations were a fusion of design and traditional craftsmanship while others were inspired by royalty and vibrant colours. Ranging between INR 15k and 5 lakh, the EKA, KAPPU BILUPU, PURVOTHSAV, HASTHAKRIYA collections took the patrons by awe. An event that appealed to those who aspire for an upgraded lifestyle. Coveted by many, achieved by a few.

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